Place contextual PPC ads on your website

It is very easy to profit from contextual Pay-Per-Click advertising if you have a well designed website with lots of original content. All you need to do is to join a PPC program as a web publisher, place a small section of code on your web pages (normally javascript) and wait for visiters to your site to click on the ads. In fact the hardest part is getting your web site approved in the first place - PPC providers want to deal with professional clients that have content-rich websites and who aren't going to rip them off.

The drawbacks to this form of monitising your website are that you have to share advertising revenues with a 3rd-party, you may inadvertently display competitors' ads, there can be long delays before you receive your commission cheques and you'll have to conform to a set of rules that are normally non-negotiable.

PPC providers

The most popular programme by far is Google Adsense, since it has a huge number of paying advertisers and because it is very good at targeting ads to the geographical regions of the people that view the ads.

There are other programmes around but most people find that the revenue earned from them is nothing compared to that of adsense. Yahoo offer a promising alternative, but so far it is limited to US residents (as of October 2006).