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If your website receives a large amount of traffic or is recognised as a leader in your
niche market then you could try renting out advertising space to other companies. Try
approaching some established companies with related products or services and let them
know what price you would be prepared to accept to display their banners or text links
on your website. Selling ad space directly to other companies can allow you to earn
a greater profit than other forms of advertising since you'll be cutting out the middle-man,
however you'll need to devote more time into establishing and maintaining good relationships
with the advertisers.
"Smarter Scripts"
have written some good software called Ad Smart to help you sell ads on your website:
"This ad management script operates by having advertisers bid to get their ads displayed on your website. Ad Smart is different from all the other ad scripts because it creates competition between your advertisers,
encouraging them to outbid each other, and in turn increasing your advertising revenue!"
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