Promoting your website
 
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What's the best way to promote a new website?

It will take lots time or money (or both) to get visiters to come to your website in any great number.
Explore these options to promote your website.

Search Engines

Probably the best and cheapest way to get targeted traffic to your website, but be prepared to wait months for decent results.

Contextual Advertising and PPC

A great way to get targeted traffic to your website when you don't have high rankings in the search engines. If you plan your campaign right then you can get good results without breaking the bank.

Banner Advertisements

Not normally as targeted as contextual advertising but great for establishing your brand.

Link Exchanges

Many websites offer the possibility to engage in mutual link-swapping. You could also place a message on your website to solicit link exchanges. This form of advertising is free but be sure to check out the websites that you exchange links with and stay well clear of link farms else you could find yourself banned from the search engines.

Email Advertising

Can be effective if you find the right email-newsletters to advertise on but be careful to avoid spam.

Conventional (non-web) Advertising

If you have a localised website and have a decent budget for advertising then conventional means such as newspapers, magazines, fliers and notices on buses can work well.

Word of mouth, Forums, Self promotion

Pass on details of your website to your friends, family and other people that you know. If you make worthy contributions to online forums you can get some quality traffic from fellow users, but be careful to abide by the rules on posting URLs. Word-of-mouth advertising is unlikely to get you big hits but is useful when getting your website up and running.

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